WHY DO WE NEED A TRUE COST ALLIANCE?
We are a coalition of passionate activists, accomplished academics, effective communicators, influential policy makers, and reputable scientists, all dedicated to fighting greenwashing and misrepresentation in the fashion industry. Our shared purpose is to generate, curate, and share knowledge that empowers people, changes systems, and delivers a fashion industry that is socially and environmentally sustainable.
The fashion industry is plagued by misinformation and disinformation, which is why the True Cost Alliance exists. We champion rigorous and robust scientific contributions, help credible researchers disseminate their findings, promote critical thinking at every turn, and explain how the fashion industry actually works.
What is the Alliance for?
1. WE CURATE KNOWLEDGE.
The True Cost Alliance curates the knowledge of its core members and extends support to its community, allowing them to join projects, suggest new areas of inquiry, serve as case studies, or simply draw on the collective knowledge of the Alliance. We don't appropriate knowledge, we liberate it.
2. WE BUILD COMMUNITIES.
The Alliance also builds communities, bringing together designers, makers, tellers, sellers, and consumers of fashion to work towards a shared goal through co-creation and collabs. Our members remain independent organizations with their own work streams and constituencies, but the True Cost Alliance is here to support and promote them, and vice versa.
3. WE MOBILISE SUPPORT.
We work to amplify under-represented voices, recognising that sustainable fashion is at its core a people-centred industry.
Our work involves mobilising support, educating, and advocating for a fashion industry that respects both people and the planet. Join us in our journey towards a fashion world where every individual matters, and every choice makes a difference. Together, we can redefine the true cost of fashion.
We are currently seeking funding to support the True Cost Alliance in its strategy and communication work, according to a set budget. We believe that by supporting the True Cost Alliance, we can make a meaningful difference in the fashion industry and ensure a sustainable future for fashion. Please join us in our mission to change the industry, one step at a time.